Marketing News

Göt2b’s ‘Non-Stop Store’ Mobile Activation Stops In New York and Florida

The brand's first mobile beauty discovery experience will celebrate the portability of the göt2b Glued Wax Stick.

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By: Lianna Albrizio

Associate Editor

Henkel‘s hairstyling brand Göt2b is bringing a mobile experience designed for real-time discovery to Florida and Manhattan. Non-Stop Store, the brand’s first mobile beauty discovery experience, will celebrate the portability of the Göt2b Glued Wax Stick in Miami and New York City. A New Chapter of Experiential Retail Building on the momentum of last year’s immersive Curl House consumer activation in NYC, the Non-Stop Store introduces a new chapter of experiential retai...

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